Blog post makes interesting claims about Incessant Rains

I got this from Dhintang.com... To make the experience complete, I even got the comment and posted it here myself... Does it even make any sense?

Republica has been putting out a lot of flattering pieces about Incessant Rain Animation Studio . First, it was this piece titled 'Animation Studio Bags Hollywood Contracts', that really doesn't sound like it should be news. Apart from that the piece really does not talk about the studio getting more contracts. Instead, it rambles on and on about how talented the staff are,  how great it is, and perhaps how the writer, Dinesh Karki desperately wants to work for the studio.

A sample from the article goes like this:

When IRAS started in 2008, it had only 15 animation and graphic artists. At present, IRAS has 85 employees and it is showing no sign of stopping. "We are giving trainings and offering attractive incentives to recruit more, Kiran Joshi, CEO of IRAS, told myrepublica.com.

and

Though Incessant Rain charges higher fee for international companies, they are charging just a nominal fee for local clients. The company recently made an ad film for Ace Development Bank, where they animated one-horned rhino. Very soon they are making another ad movie putting Yeti as a character for Mercantile Communications.

also

Incessant Rain works on concept storyboarding, designs, layout, modeling, texturing, animation, lighting, special effects, post production and visual effects. Professional at IRAS work as character animators, modelers, rigging artist, effect artist, lighting artists, compositors and programmers are the compact constituents of 3D animation studio, according to Joshi.

Not THREE days after that bellyrubbing, there was this article called 'Hollywood Calling: Young Nepali 3D Animators' written by--you guessed it, the same writer. Almost as long as the original piece(which was actually quite long), this one gives no additional information and is actually more trashy than the original piece. And nowhere is it made clear how exactly Hollywood is calling. Continued after the image...



It sounds like it was actually meant to be a feature story, when it got out of hand and became this monster. Samples:

Chief Executive Officer of IRAS Kiran Joshi denounced the myth that the older generation has toward animation and its career scope.

"Interest in cartoon movies makes children creative and teaches many things," said Joshi who worked as the head of Digital Production/Visual Effects Supervisor at Disney prior to establishing IRAS.

'Denounce'??? Ooh, wow! More(this is how the article ends)...

Once cartoon fanatics and 3D animation lovers, the young breed have now become creators of such characters and have gone global with several projects of Walt Disney, Columbia Pictures, Sony and ABC channel.

And their success is thriving. IRAS´s team of 85 animators is preparing to create Nepali character in the world of cartoon and 3D animation based on Nepali folklores and myths.

The young team at IRAS is happy at their achievement and all of them shared that their families are also happy of their accomplishments and their profession. It´s a field that has a good income too.

According to Kiran, in the West a 3D animator can earn up to US$60,000 per annum. And since Nepali animators are working for international clients through IRAS, the scope of income is good, he says.

Now, there can be several reasons why Republica are so fawning over IRAS.

First, considering the competent PR Team IRAS has(and it has one, be assured), this could be its form of media onslaught against some potential competitors that could be coming. Or maybe they just want to heat up the Nepali market.

Second, perhaps Mr. Karki is awed by the awesome work conditions at the organisations, and is buttering them up? Then Republica is helping their man get another awesome job. Or maybe they just want to get rid of him, looking at the kind of writing he does.

And finally, and most obviously of all, Republica could be trying to reach out to a big Ad campaign that IRAS might be bringing. Keep your eyes and ears open for animation-related Ad campaign.

Photo: IRAS