Sansanee

Sansanee is the word. Go.

Sansaneee! What was hot yesterday is dead today, and will become a fossil tomorrow. What you think you did yesterday is irrelevant.

Everyone wants the NOW, and the HOW.

Sansaneee! Serve it hot, serve it fast, and serve it to them as often as you can. Serve it to them more than they can handle. Spice it up, heat it, strike it. The strongest of the swords are forged only in the hottest of fires.

Sansanee! When you need to tell them that they NEED to know something. They don't know that they need to know -- you gotta' convince them that they need to know, and they need to know it every moment. Every moment is different, completely different and hotter than it was last moment. It's urgent, it demands their attention right now!

Sansanee! When the world needs to be told of truths it may not be ready to hear. You spice the truth because truth needs to be told, and they don't know it, you should convince them that they NEED to know it RIGHT now.

Sansaneee! Zoom into everything. Dark zoom into everything that gives it an air of gloom and urgency and lets them know how urgent it actually is. Pay special attention to the music. Good music can make it or break it. The music should be urgent, it should be fast, and it should be loud. Don't waste your time on composing scores. Slap some quick urgent ominous tunes together, and you are ready for the run.