Even the Japanese government has promoted 'wink on pink', whereby 'youth-oriented, feminized cuteness' becomes a type of cultural capital, adding to 'Japan's Gross National Cool". Some critics object that it is infantalizing both for Japan and for young Japanese Women.
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Once pink has been interpreted as n 'androgynous' and 'political' color that speaks to young men and women of all races, these meanings cannot be erased. The pink triangle of gay protest, the pink camouflage of hip-hop, and the pink pussyhats of Women's March have all permanently complicated the color's symbolism.
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Pink has long been a fashion color, and for the most part, color experts have interpreted pink within the context of economy and color.
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However, the color's association with 1950's fashionably domestic femininity and 1990's girl (consumer) power takes the sting out of feminism and breast cancer, reproducing an essentialist understanding of femininity. Pink's 'sugar and spice, and everything nice' type of femininity has made it an effective emasculating tool in prisons. Could it be that the pinkification of girl culture, feminism, and prisons is neither coincidental nor random, but a productive way of reassuring white middle-class boys and men of their superiority?
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