I'll write about the different parts of this post in detail in the coming days, wanted to get this off of my chest before forgetting.
The number of franchise restaurants that have popped up in Kathmandu in the last few years is insane. The Crunchy fried chicken and burger house has 90 (!!!) franchisees, and it started six years ago. It was a cozy small place when I was in Nepal in 2017 with only two or three branches, and now...you'd be hard-pressed to be at a popular neighborhood without one of their outlets.
The less popular Chicken station that I barely saw around town has fourty outlets, I found on youtube. Fourty! For a chain that's four years old! And they're increasing in numbers!
There are hundreds of outlets of the syanko katti rolls place at this point, the original one my favourite, fifteen minutes from our place. Now it's the mcdonalds of Kathmandu, it's so common you stop noticing it. They're projecting to be in more than 200 locations by the next year. 200! And they started as a tiny place close to my home!
Even the nicer restaurants have franchisees now. Trisara is in like eight different places. Le Trio is all over. All the good places you remember, they're in a lot more locations. It's wild. I don't remember there being any franchises seven years ago.
The biryani place 'matka/handi biryani' has several dozen outlets too. They mostly sell biryani. And they're not too popular. And they're all over the place already.
How is it that those franchises have grown to be so large so quick? And what's the natural conclusion of their growth? I project that at this rate, in fifteen years fifty percent of all of restaurants in India will be Nepali franchise restaurants and in thirty years seventy percent of all eateries in the whole wide world will be Nepali owned or affiliated. That's the only way this can end, right?
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