The very secret item that'll go insanely popular

 These bad boys, they sell themselves you don't even have to put them on the top shelf, the media blitz is insane did you see the ads for these on Youtube homepage, even on all the podcasts which is like radio shows for young kids except they can listen to them anytime, you shouldn't even need to worry, the salesman told Snighda as put the showpiece carefully back into the closet.

I'm not afraid about them not selling, that's not the problem, my issue is more with the margins, she said. Everything we have on our store our margins are upwards of fifteen percent, at least, some easily at thirty-thirty-five, now you're telling me the measly eight-percenter is going to make me profit and I can't play any hookie games so MRP is my only choice. I've seen kids carry it away from the stores in cartons and sell them up on the street for thrice as much. What's in it for me with the demand so high but price so constrained?

Ah we understand your concerns. You must understand that these are not to be looked upon as single items, these are your loss leaders so to speak except you're still making a healthy profit off of them. They come for these, look around and see your thirty-percenter decide you know what they want that too. And something else, something else, it's going to take your footflow to another level specially at times like these when...you know, everybody's set on making Lord Bethos a trillionaire, foot crowd is what you need.

Yeah I have no doubt about that, there's high demand for these you've convince me that. Where my concerns lie is that are these sales going to translate into increased sales for everything else? I remain unconvinced because it seems everybody's buying these to flip them around so why would they buy anything else when they're at my place specially to take advantage of my warehousing when they can themselves use dropshipping to sell these at marked-up prices.

All very valid concerns, no doubt. One way to solve this problem is to limit the number of units you sell to each customer. So you know the flippers are not the only people getting these. Another trick is to timebox those into different sessions. Or say randomly pick a hundred customers who can buy those, and they must have bought at least fifty bucks of other stuff to even get in the list, no returns allowed, to buy these. You've got options!

That seems to complicated, to get a demography I'm not sure I want into my store?

Not at all, we'll provide you with the software to do all of that, and if something goes South we get in trouble your name remains untarnished okay, consider yourself as a distributor who's getting free foot-traffic. And besides in these times having any kind of customer base who comes into your store is a good idea, regardless of the demographics, no?

I'll consider it, you make good points.